The Microgility Website Transformation Story
Architecting Digital Experiences Through Computational Design Principles. Futurewave Systems implements neurodesign frameworks and conversion-optimized information architecture to engineer high-performance digital assets.
About Microgility
Microgility is a dynamic digital marketing agency headquartered in New York, recognized as one of the fastest-growing firms in the industry since 2015. Their expertise spans the full digital spectrum: enterprise SEO and marketing that transforms 200+ campaigns annually into measurable business outcomes. More than just an agency, Microgility acts as an extension of its clients’ teams, turning marketing challenges into opportunities for success.
The Challenge
Microgility, a performance-driven digital marketing agency, faced a critical disconnect between its cutting-edge services and its outdated digital presence. Their existing website failed to reflect their expertise, suffering from poor user experience, inconsistent branding, and sluggish performance that undermined client trust.
The disjointed navigation and lack of mobile optimization made it difficult for potential clients to understand their full service capabilities, ultimately costing them valuable leads in a competitive market. They needed a complete digital transformation, one that would align their online identity with their market position as innovators in the marketing technology space.
Services Used: Website Development, UI/UX Design
The Flaws We Uncovered. The Revenue They Were Missing
Before crafting solutions, we audited Microgility’s digital foundation. The diagnostics revealed not just technical debt, but profit leaks at every turn.
83%
Mobile Bounce Rate
42%
Brand Inconsistency
35%
Navigation Drop-off
Our Clients
Microgility's Digital Hurdles & How We Cleared Them
Microgility needed a website that matched their marketing prowess, one that didn’t just look sleek, but performed like a precision engine. We cracked the code by merging computational design with conversion psychology, transforming their disjointed site into a lead-generating powerhouse. Every pixel was optimized to reflect their expertise, from AI-driven UX flows to bulletproof technical architecture.
The result? A digital asset that works as hard as their team. Within months, Microgility’s site became their top sales rep, slashing bounce rates, amplifying engagement, and turning casual visitors into convinced clients. This wasn’t just a redesign; it was a revenue recalibration.
- 87% faster load speeds: Zero patience design
- Mobile-first mastery: Flawless on any device
- Conversion-obsessed UX: Guided paths to "Contact Us"
- SEO-Optimized Architecture: Built to Rank
- Brand-aligned visuals: Look = credibility = trust
- Data-driven iterations: Always testing, always improving
Microgility’s Growth Metrics: Powered by Futurewave Systems
95%
Client Retention Rate
Delivered a future-proof tech stack that adapts to their evolving needs. Their longest client partnership now spans 4+ years and counting.
100%
Higher Conversion Rates
We redesigned their UX with AI-driven heatmaps, streamlining contact flows to double lead submissions and reduce bounce rates.
82%
Faster Page Load Speeds
We optimized performance, cutting render-blocking resources, boosting mobile rankings, and reducing abandonment by 35%.
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