HMS USA LLC

How Futurewave Helped HMS USA LLC Dominate a Competitive Niche

HMS USA LLC partnered with Futurewave Systems to break through the noise in a saturated billing market. The outcome? More leads, higher trust, and a brand voice that drives conversions.

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About HMS USA LLC

HMS USA LLC is a trusted medical billing and revenue cycle management company serving healthcare providers across the United States. With a focus on transparency, compliance, and performance, HMS offers a full suite of services—from credentialing and coding to denial management and claims recovery. The company is known for helping practices reduce administrative burdens while maximizing reimbursements through strategic billing solutions.

The challenge

In a space crowded with generic billing firms and templated marketing, HMS USA LLC had a different challenge: they weren’t just competing, they were being overlooked. Their services outperformed industry standards, yet their digital footprint lacked the clarity and authority to attract the right type of clients.
The problem wasn’t performance. It was perception. Their website lacked strategic messaging. Their SEO footprint was thin. And their competitors, many with less credibility, were ranking higher and attracting more leads. It was clear HMS needed a shift—not in what they did, but in how they were discovered and remembered.

Services Used: SEO, Website Development, Paid Campaigns

The Gaps We Found. The Growth They Were Losing.

Before scaling results, we dug into the data. What we found wasn’t a lack of effort, it was a lack of alignment. Here’s where the cracks showed up.

68%

Bounce Rate on Key Landing Pages

<2%

Conversion from Organic Traffic

0

Structured Lead Nurturing
Our Clients
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We Didn’t Market HMS. We Systemized It.

We implemented a conversion-ready ecosystem that brought structure to HMS’s marketing efforts. Their digital foundation was rebuilt for speed, clarity, and funnel performance, from awareness to appointment requests.

We rebuilt HMS’s digital presence around provider psychology. From page architecture to CTAs, every interaction was engineered to move medical professionals closer to action. Our structure reduced friction and amplified authority across service verticals.

Targeted campaigns reached high-value segments through Google and LinkedIn while custom-built landing pages captured them with tailored language. Our content strategy reinforced their leadership in medical billing and positioned HMS as a credible, conversion-ready brand.
  • Funnel-Centric Web Copy
  • Conversion-Driven Landing Pages
  • Smart Retargeting Campaigns
  • RCM-Specific Content Design
  • High-Performance Site UX
  • CRO Heatmap Optimization
  • Topic Clustering for Blogs
  • Smart CTA Embeds
  • Targeted PPC Lead Capture
  • Analytics and Form Behavior Tracking
The proof is in the numbers

The Numbers Say It All. HMS Didn’t Just Grow. They Took Over.

6.8x

Return on Ad Spend (ROAS)
No wasted dollars. Every click pushed towards revenue.

210%

Uplift in Discovery Call Bookings
We engineered urgency and trust across every campaign touchpoint.

61%

Improvement in Lead-to-Customer Ratio

We didn’t just attract traffic. We brought in the right traffic and made it convert.

 

HMS Did It. So Did 13 Others. Why Not You?

Get Results Like HMS